CEC Capital Group served as Smoore’s exclusive financial advisor in its pre-IPO round of financing

On July 10, 2020, Smoore International Holdings (“Smoore” or the “Company”), a client of CEC Capital Group, was officially listed on the main board of the Hong Kong Stock Exchange under stock ticker 6969.HK at an issue price of HK$12.40, and an opening price of HK$28.00 – representing an increase of 125% from the issue price. The Company currently trades at HK$28.35 per share, with total market value exceeding HK$160 billion (RMB 140 billion), making it the largest electronic cigarette company in China.

In the course of the Company's growth into a RMB 100 billion-level unicorn, in 2019, CEC Capital Group, as exclusive financial advisor to Smoore, assisted the Company in completing its pre-IPO round of financing (nearly USD 100 million) with top-tier global private equity funds and hedge funds.

Established in 2009, Smoore is a global leader in providing atomization technology solutions. The Company has advanced technology R&D capabilities, strong manufacturing expertise, an extensive product portfolio, and a well-diversified customer base. According to Frost & Sullivan, Smoore’s revenue in 2019 accounted for 16.5% of the total market, making it the world's largest manufacturer of electronic atomization equipment.

Smoore’s sales cover over 50 countries / regions overseas, including the United States, Hong Kong, and Japan. In recent years, due to its high-quality products and innovative product portfolio, Smoore has been recognized as a leader in the global market. From 2016 to 2019, Smoore achieved total revenue of RMB 707 million, RMB 1.6 billion, RMB 3.4 billion, and RMB 7.6 billion, respectively, with a compounded annual growth rate of 120.8%. The Company realized net profit of RMB 106 million, RMB 189 million, RMB 734 million and RMB 2.2 billion, with a compounded annual growth rate of 173.7%.